Fairfield, CT- December 5, 2005 -- Just as open source technology reinvented the Internet and network design, JJ Bender is looking to change the face of the Xerox resale market by opening its doors to the graphics industry with its new Sales Agent Initiative. “We want people to see how we do business because we believe that the industry is ready to full embrace the idea of an independent alternative,” explained Jeffrey Bender, CEO of JJ Bender. The Sales Agent Program offers four main benefits to companies in the graphics industry: access to high volume digital equipment, deal consulting, leasing and financial consulting, and sales training seminars. As the demand for high volume digital color equipment has skyrocketed, JJ Bender is uniquely positioned at the upper end of the supply chain. Potential partners will have the ability to leverage the resources of JJ Bender and provide their customers with access to short-term or long-term solutions on the largest gear available. In addition, JJ Bender will offer individualized deal consulting; ensuring that each deal is structured to account for profits and customer satisfaction. Often deals stall on trade-in value or de-installation and removal arrangements, JJ Bender will work with agents to streamline the process from initial contact to shipment. “We believe that the marketplace will be dramatically improved through the increased flow of information. Consumers and vendors benefit when information is readily available on purchases,” said Bender. With the help of its sister company Graphic Savings Group, JJ Bender has made leasing alternatives available to the graphics industry. Program participants will be guided through the financial management process, discovering that the ability to offer leasing will increase profits on every deal and potentially attract new customers because of comprehensive equipment solutions. Under the new program created by JJ Bender, individuals and corporations will have access to sales training seminars that will break down the resale market for Xerox production equipment. Each part of the curriculum is based on patented techniques developed over the past 25 years of operation, as participants are walked through all equipment and peripherals involved. “We see this as the evolution of the marketplace. Now we can reach out to new segments of the graphics industry and our partners will have the chance to enter the market with no costs, no inventory, just profits,” said Bender.