Digital Ink Expects To Double Sales In 2004 With New Speedmaster SM 74 DI
Press release from the issuing company
KENNESAW, Ga. – July 27, 2004 – Digital Ink, Inc. wants to do it again: Double revenue in one year’s time. Two years ago, the Richmond, Va.,-based company put in a Quickmaster DI that doubled sales. Now, Digital Ink is expecting a similar financial accomplishment with a recently installed Heidelberg Speedmaster SM 74 DI.
McGinnis built Digital Ink on the Quickmaster DI. With an average of more than one million impressions every month he is actually one of the highest volume users of that press in the world. “Our QM DI produced 36 million impressions in two years and never broke down,” said McGinnis. “Heidelberg’s high-quality equipment has helped our company move forward and we will continue to work with them in the future.”
That's why McGinnis decided to stay with Heidelberg and the DI technology. The new Speedmaster SM 74 DI frees up capacity on the existing Quickmaster DI and enables the company to take on new types of work, such as presentation folders and six-page brochures.
Digital Ink had been running two shifts on the 2-up Quickmaster DI seven days a week, which created the need for a larger press that could handle the steadily increasing productivity within the shop. Now, the company, which just four years ago had been a small service bureau print broker, is a thriving commercial print shop that can handle everything from 250,000 direct mail self-mailers to 500 brochures or postcards. As a result, McGinnis expects annual revenue to more than double this year to $6 million from $2.7 in 2003.
"The benefits that we've seen from the SM 74 DI have already been overwhelming," said McGinnis. “The new equipment has enabled us to keep all of our business in-house and we are now able to compete on bigger jobs because costs on our hybrid press are significantly lower than the prices of our competitors. Plus, our turnover time has improved dramatically. We can do three jobs to most people's one."
Digital Ink chose the Speedmaster SM 74 DI because of the system’s advanced features that enable printers to improve existing client work and help market new products. The press is a high-productivity solution for the 29-inch market. Extensively automated, the Speedmaster SM 74 DI handles fast, stable and profitable production for both short and long runs. Since the installation in early June, Digital Ink has increased and improved the high-end color production on all of its core business applications.
But the technological superiority of the SM DI was not the only reason McGinnis opted for a Heidelberg press. Since Digital Ink’s early days, Heidelberg has provided continuous service support that has made McGinnis value his personal relationship with the company. “I haven’t had many problems with my equipment throughout the years,” said McGinnis. “My QM DI has been down for maybe an hour since I’ve had it and Heidelberg was extremely responsive in that situation.”
Digital Ink has been doing business for more than four years. In 2001, the full-service general commercial print shop began running only Heidelberg systems.
The new state-of-the-art Speedmaster 74 DI is the latest addition to Digital Ink's sheetfed department. In addition to the new press, Digital Ink also recently improved its prepress and postpress departments, installing Heidelberg’s SignaStation system with digital workflow and a Stahl B26 folder, respectively. The company’s total investment in new equipment is $1.1 million, McGinnis said.
Since its inception, Digital Ink has grown its client base to include some of the region’s largest real estate and packaging companies, national political campaigns, advertising agencies and Fortune 500 companies. Digital Ink's services include prepress, digital and standard offset printing, binding, mailing solutions, graphic design and web development.
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