RGC Communications Buys iGen3: Expects 8 million pages in 2004
Press release from the issuing company
ROSELLE, Ill. & ROCHESTER, N.Y.--July 31, 2003--RGC Communications has purchased a Xerox Corporation DocuColor iGen3 Digital Production Press to handle a growing business for personalized, or variable information, color documents. It expects to be able to triple its variable information print volume from 2.5 million pages in 2003 to more than 8 million pages in 2004 using the new press.
"We have been offering variable information printing to our customers for more than 15 years, and the DocuColor iGen3 will allow us to deliver more personalized documents at competitive prices and faster turnaround than other products on the market," said co-owner Rich Chlebos. "V.I. is most valuable when it enhances business communication by delivering more personal, targeted information, increasing the effectiveness of the response to client programs."
"There is no doubt in our mind that tailored, individual-specific V.I. printing will continue to be an important part of our business," added Sandy Chlebos, co-owner, RGC Communications. "The DocuColor iGen3 is quickly proving to be an excellent tool to meet our customers' needs."
The 100 page-per-minute DocuColor iGen3 offers something that traditional offset presses cannot: It permits content to vary from page to page so that each recipient's document contains text and images specific to him or her. A study by Rochester Institute of Technology and professor Frank Romano found full-color, personalized documents increase customer response rates over traditional methods by as much as 135 percent.
According to Rich Chlebos, RGC Communications selected the DocuColor iGen3 because it provides a high-quality, economical alternative to conventional offset printing for jobs that require short runs, quick turnarounds and true personalization. "With these capabilities, RGC can generate new revenue streams by helping our clients create tailored, world-class documents that touch their customers and give them a 'better bang for the buck,'" he said.
RGC plans to maximize its use of the DocuColor iGen3 press, taking advantage of new business opportunities that include:
Assisting a large mutual fund company build stronger client relationships. RGC is printing client-specific, variable color messaging on fund performance statements, including transaction information, investor messages and advisor photos. This tailored information is based on shareholder segmentation, which allows the company to market to its investor base more effectively. The client uses variable information to tie its mutual fund's growth to each customer, which helps increase the understanding of his or her individual investment performance. As a result, fund participation and investor confidence increase while minimizing overall customer service costs.
Providing enhanced direct marketing services to a maintenance, repair and operations supply distributor. Through solution planning with RGC Communications, the distributor is able to create direct marketing pieces via the Web. This allows the company's 350 branch managers to customize marketing pieces with information specific to each branch location. The managers use an online template to select photos of excess inventory they are trying to sell. The piece is further customized with maps and branch information. This allows the distributor to send customers the most timely and relevant information to increase satisfaction and retention.
"RGC Communications was an early adopter of variable information technology and has developed it into a strong competitive advantage," said Thomas Wetjen, vice president and general manager, Xerox Worldwide Graphic Arts Business. "Its executives now believe the DocuColor iGen3 can take their V.I. business to a new level."
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