3/20/03 -- Heidelberger Druckmaschinen AG (Heidelberg) has enjoyed a successful CeBIT 2003 in Hanover. The fact that Heidelberg's presentation focused on comprehensive digital solutions was received with keen interest by visitors to the booth. The company sold numerous NexPress 2100, Digimaster and Quickmaster DI 46-4 Pro units. "Despite the difficult economic situation, we were able to meet our trade show targets. This year's CeBIT in Hanover was a platform where we could demonstrate our market-leading expertise in the digital printing sector", says Holger Reichardt, Board Member for Marketing, Sales and Service at Heidelberg.
The integrated print job demonstration in partnership with travel specialist Thomas Cook prompted especially keen interest from booth visitors. The application, which vividly demonstrated the connection between interactive television and print media, drew several thousand visitors to the Heidelberg booth. On TV screens, the visitors were able to put together their own personalized holiday brochure which was then printed out on the NexPress 2100 as a personalized four-color brochure and sent to the visitor's house.
"This application allowed us to illustrate to a wide audience how television can be personalized with the support of digital printing, thereby improving communication between providers and customers", explains Holger Reichardt.
Visitors were also very impressed by the first unveiling in Germany of the Probinder, the world's first variable wire-comb binder which was exhibited as an inline solution linked to a Digimaster 9150i. Most people who came to the Heidelberg booth wanted information about profitable applications in digital color printing, which meant that the two NexPress 2100 machines on display were constantly besieged by visitors. Prinect Systemhaus, which presented comprehensive workflow solutions and was appearing at CeBIT for the second time, also proved to be a magnet for visitors, along with the DataXceed output management solution for high-volume black/white printing in computer centers in combination with a Digimaster 9110 / 9150i.
Heidelberg is very pleased with its own visitor numbers. Because most of its visitors were industry specialists, the company was barely affected by the general shortfall in visitors compared with last year. The number of foreign industry specialists at the Heidelberg booth was slightly up on 2002 (by 20 %).
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