KENNESAW, Ga., March 5, 2003 — Nearly 150 Sacramento, Calif.-area printers, graphic artists and print buyers attended Heidelberg’s first 2003 Digital Roadshow to learn about variable data applications and on-demand printing, among other key digital topics and business strategies.
The event, hosted by Heidelberg’s Digital Business Development Services group and Sacramento based printer Digital Logistix, was the first in a series to be held this year throughout the country. Heidelberg Digital Roadshows are aimed to help local NexPress and Digimaster customers learn strategies and tactics to help them succeed and gain increased business. The roadshows also provide potential customers and interested audiences answers to questions about realizing profits through digital printing as well as valuable information on Heidelberg equipment. This is the second year the Heidelberg Digital Roadshow events have been conducted.
“The success of our roadshows this year and last, demonstrate the increasing demand for variable data printing and the growing importance of the digital printing community,” said Vahaaj Khan, director of digital product management. “Throughout the year we will continue to conduct roadshows and other events that spread the word about how to succeed in digital business. If this event is any indication of the growing interest in digital printing, then it appears that Heidelberg and our customers will be very busy in 2003.”
Digital Logistix, whose services include the production and distribution of technical publications, training manuals or direct mail programs, is one of those growing Heidelberg customers. The company has two Heidelberg NexPress color digital presses and seven Digimaster black and white digital presses running three shifts year round.
Through Heidelberg’s Business Development Services, customers like Digital Logistix learn how to adopt business strategies that drive profit and revenue growth. The group, comprised of five experienced consultants who work directly with print company owners and their employees all across the U.S., offers a wide variety of services, including creating business and marketing plans, sales, marketing and technical training, and conducting educational forums and road shows.
"The Heidelberg Digital Roadshows offer an opportunity for our customers to gain hands-on experience and view demonstrations on producing digital applications,” said Richard Sand, director of business development services. “Our specialists teach them techniques on how to create innovative products using variable data and cutting edge machinery by some of the industries leading professionals.”
The roadshow includes two sessions that reach the broad spectrum of audiences involved in the digital printing. The morning session includes instruction and information for graphic artists, commercial printers and print brokers while the afternoon session was exclusively held for government printers, print buyers and corporate in-plant operators.
“Seminars like these are important in reaffirming with our customers that Heidelberg is a partner that provides the tools needed to build stronger, more successful businesses,” said Bill Ferrara, west coast sales manager of digital printing for Heidelberg. “This event drew participants from all over the West – showing a commitment and eagerness to learn how to take advantage of the many businesses opportunities that digital printing has to offer.”
Future Heidelberg Digital Roadshow dates are currently being scheduled and will soon be available on Heidelberg’s website at www.heidelberg.com.
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