Quebecor World Logistics Group Launches New ResponseBridge Service
Press release from the issuing company
GREENWICH, Conn.--Feb. 26, 2003--Quebecor World's Logistics Group (QWL) recently launched an e-mail marketing service designed to simultaneously boost the response rate of mail pieces and track them through the postal system. With ResponseBridge(TM), the PLANET bar code scan triggers a customized, targeted e-mail message to the mailer's customers. QWL is first in the print logistics industry to expand the capabilities of PLANET bar coding technology beyond mail tracking and into e-marketing.
The PLANET bar code is a second bar code on the catalog or direct mail piece that the U.S. Postal Service (USPS) processes on their sorting equipment at the Sectional Center Facilities (SCFs). Once the bar code is scanned, the USPS transmits data back to Quebecor World who then generates a Web-based report indicating the mail's progression through the postal system in order to predict in-home delivery.
To enhance the PLANET Code service with ResponseBridge(TM), the mailer provides Quebecor World with a presorted file containing the name, postal address and e-mail address of their customers with a code to indicate which customers receive the e-mail. Once the mail moves through the SCF, the PLANET bar code scan prompts the release of the e-mail to the customers whose mail has been processed. Web-based reports are posted on-line for mailers and response data can be transmitted for analysis.
"Our advanced reporting options, including recipient reports, mailing reports, open-mail and click-through tracking and conversion tracking are designed to help mailers fully understand their customers and the actions they take as a result of their marketing campaign," said Dan Scapin, President of Quebecor World Logistics Group.
By integrating ResponseBridge(TM) into their marketing program magazine, catalog and letter mailers benefit by:
* Driving customers to the point-of-purchase with targeted offers.
* Communicating with more customers, more often.
* Building two-way communication channels with customers.
* Interacting with customers at per-message value.
* Strengthening a brand with the e-mail message.
* Providing information to customers that influence their buying decision.
"As the leader in print logistics, Quebecor World continuously works to provide innovative and creative solutions for our customers," stated John Paloian, Chief Operating Officer Quebecor World, North America. "ResponseBridge(TM) offers our customers additional contact that will help to build anticipation, with the end result being increased response rates and stronger revenue dollars."
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