Heidelberg Presents Digital Inspirations at CeBIT 2003
Press release from the issuing company
December 18, 2002 -- At CeBIT 2003 in Hanover, March 12-19, 2003, Heidelberger Druckmaschinen AG (Heidelberg) will be exhibiting as a total solutions provider for the entire digital printing industry under the slogan "Digital Inspirations". "At the forthcoming CeBIT, Heidelberg will demonstrate to its customers another complete, integrated solution package consisting of relevant digital printing and workflow applications", says Holger Reichardt, Heidelberg's Marketing, Sales and Service Director. "We will be showing our customers the particular advantages that digital printing can offer them when combined with consumer media such as television and the Internet. Targeted marketing campaigns, supported by variable data printing, are considerably more effective than standard advertising."
The exhibits will focus on Heidelberg's digital printing systems and their applications. In particular, visitors will be shown the various possibilities of variable data printing, and these will be illustrated by means of numerous print job demonstrations. The aim is to demonstrate how consumer media such as television, when supported by digital printing, can be personalized so as to enhance communication between companies and their customers.
Alongside JDF-compatible workflow solutions such as Prinect Printready and Metadimension, the Prinect Systemhaus represented at CeBIT for the second year features the German version of the Prinect Internet portal for the first time. This allows customers of media service providers to process their print jobs – including form proof – entirely on the Internet. Heidelberg's overall aim is to demonstrate through its workflow solutions how media service providers can boost their competitiveness over the long term with an end-to-end workflow customized to meet their needs.
Digimaster 9110/9150i - output management
Heidelberg will be demonstrating the Digimaster 9110 black/white digital printing system and – for the first time at a German trade show – the Digimaster 9150i with a range of software and finishing applications and the roll feeder from Hunkeler. The Probinder, Heidelberg's fully automatic solution for wire comb bindings, will be on show for the first time in Germany as an inline finishing solution linked to a Digimaster. This event also marks the product's launch onto the whole European market. Heidelberg will also be showcasing DataXceed at CeBIT. This output management software, which is available for the Digimaster, is able to process virtually all standard data center file formats and is aimed primarily at potential customers from industry, administration, banks, insurance companies and telecommunications.
The NexPress 2100, which has been available since Print 01 in Chicago, was the world's first digital color press. Heidelberg is now selling it successfully in 13 countries. Heidelberg will present the high-performance system at CeBIT as a high-quality solution for variable data printing, Web-to-Print and Print On Demand in combination with NexTreme customizing software. This solution is thus aimed primarily at customers who are either already using or are considering moving into efficient 1:1 marketing with completely variable data printing.
Quickmaster DI 46-4 Pro
The Quickmaster DI 46-4 Pro, which will also be on show at CeBIT, combines digital prepress with waterless offset printing. The presentation highlights the end-to-end digital workflow which extends right up to the press. The main target customers for the Quickmaster DI Pro are prepress companies, digital printers and advertising agencies looking to move into the growing market for short-run color.
PMA / Linotype Library / System Service
The Print Media Academy (PMA) is to present its latest seminar portfolio. At the heart of this are seminars on digital printing and workflow aimed not only at potential participants from the print media industry but also at marketing experts. Both Linotype Library with its "Corporate Type" and "Font Explorer" and the System Service department with remote service concepts specifically for digital printing will also be represented again at the Heidelberg stand in 2003. The Heidelberg stand is Stand 6 a2, Hall 1.
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