Sir Speedy Variable Printing Service Customizes Printed Materials
Press release from the issuing company
Franchise Helps Business Customers Increase Response Rates With Custom Marketing Pieces
MISSION VIEJO, Calif.--Oct. 24, 2002--Sir Speedy Inc., has expanded its offering of business document services with variable printing.
Variable printing, the marketing process of personalizing printed materials to speak to individuals, gets marketing materials read faster and dramatically increases response rates.
"Our variable printing capabilities create powerful tools to help small business and corporate customers cut through direct mail clutter," said Dan Beck, president, Sir Speedy. "It's all about customizing materials to speak individually to customers and prospects to generate higher response rates to marketing materials."
Sir Speedy centers offer small- to mid-sized businesses the ability to produce "individual specific" pieces in black-and-white or full-color using existing customer information. Sir Speedy uses technology that works with virtually any type of CRM information businesses have -- from the simplest to the most complex databases. Based on the existing database, Sir Speedy helps customers to determine what information to use to create the most effective variable-printed mailers.
"Because the message is individualized, materials are opened faster, read more often and response rates increase dramatically," said Ron Zayas, vice president of marketing for Sir Speedy. "Our centers are helping their customers create customized printed documents that are economical by better targeting audiences and messages."
According to independent research done by CAP Ventures, printing industry analyst firm, when variable printing was used to tailor messages to individual audiences, organizations saw response rates go up 36 percent, average orders up 24 percent and customer retention increase by 47 percent.
In addition to variable printing, other Sir Speedy business document services include document scanning and archival and online document management. For more information about these services, visit the business document services section at www.sirspeedy.com.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.