KPG Exceeds Sales Goals, Strengthens Customer Partnerships at GraphExpo
Press release from the issuing company
Sales beat projections before the end of day two
Norwalk, Connecticut, USA — Led by demand for the newest digital technologies, Kodak Polychrome Graphics (KPG) doubled its Graph Expo 2002 sales goals. Customers seeking products and solutions to deliver consistent color throughout the workflow pushed KPG’s sales ahead of its projections for the entire show before the end of the second day.
Following the theme of its exhibit, "How Can We Help You?," KPG talked with representatives from hundreds of companies about their business objectives and ways in which KPG can help them increase profits, lower costs, save time and reduce waste. Customer feedback points to an acceleration of the transition from conventional to digital solutions in 2003. Sales of KPG’s newest thermal plate offerings, Thermal Gold, SWORD, and Scorpion X-54 Thermal Waterless Printing Plate, were exceptionally strong.
"Graph Expo affirmed the market’s acceptance of our thermal offerings as the clear preferred choice among digital plate technologies for accurate color reproduction, precise dot control and consistency, and superior on-press performance," said Andrew Copley, President, Americas, KPG. "By listening to customers, we gained valuable insight that we will use to develop custom products and services based on what the marketplace is telling us they need."
An example of KPG’s collaborative approach to product development, the Matchprint Virtual Proofing System, was one of the most talked about solutions at KPG’s exhibit. Using newly created color science and specialized color transformations, Matchprint Virtual Proofing enables accurate, consistent viewing of CMYK color reproduction via RGB displays. The product was enhanced through feedback from several Beta customers over the past 18 months and is expected to formally launch early in 2003.
Graph Expo represented an important first for KPG, as the Company presented the full lineup of color products and services. The two brand names that pioneered effective proofing, Matchprint and Approval, were on display, providing solutions that cover the gamut of color proofing from concept to contract.
On exhibit were the new KPG Matchprint Professional Server 3.0 for digital printing applications, featured on both a Canon CLC 1180 and on the Xerox DocuColor 12; the Kodak Approval XP digital halftone color proofing system, including new white and blue donors; the KPG Matchprint Inkjet Proofing System series; the KPG Matchprint Digital Halftone Proofing System; the KPG First Check Desktop Proofer; the KPG Matchprint Virtual Proofing System; and the trusted analog option, the KPG Matchprint Proofing System.
Also in keeping with the "How Can We Help You?" theme, KPG participated in the GASC education program. KPG Worldwide Director, Consulting and Solutions Business William DeMarco was a panelist on the Stochastic Seminar held on Wednesday morning.
About Kodak Polychrome Graphics
Kodak Polychrome Graphics provides one of the broadest portfolios of digital, conventional and business solutions available in the graphic arts industry today. Products and services include a wide range of computer-to-plate and conventional lithographic plate products, digital halftone, inkjet, and analog proofing products, digital printing applications, color workflow tools, consulting services and Kodak-branded graphic arts films. With headquarters in Norwalk, Connecticut, USA, KPG serves customers around the globe with regional offices in the United States, Europe, Japan, Asia Pacific and Latin America. Additional information regarding Kodak Polychrome Graphics may be found on the company’s website: www.kpgraphics.com.
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