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September Magazine Ad Revenue And Pages Up Over 2001

Press release from the issuing company

- Ten of Twelve Major Ad Categories Exhibit Dollar Growth - New York, NY (October 9, 2002) — According to Publishers Information Bureau (PIB), total magazine advertising revenue for the month of September increased 9.2% compared to September 2001, closing at $1,814,401,173. Ad pages for September totaled 24,756.2, up 2.6% from last year. Year-to-date, advertising revenue closed at $11,702,119,564, an increase of 1.5%, and ad pages were 159,635.8, down 6.6% from last year. September 2002 vs. 2001 Ten of the top twelve major advertising categories experienced an increase in advertising revenue over September 2001. Notable categories include Media & Advertising, Apparel & Accessories and Direct Response Companies. Losses were recorded in Financial, Insurance & Real Estate and Public Transportation, Hotels & Resorts categories. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January - September 2002 vs. 2001 Seven out of twelve major advertising categories sustained dollar gains for the year-to-date comparison. These categories include Drugs & Remedies, Food & Food Products, and Household Furnishings & Supplies. Significant losses were noted for Technology, Public Transportation, Hotels & Resorts and Apparel & Accessories. "We're very pleased to see the positive trend in ad pages and revenue continue in September," stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. "We look forward to even stronger advertiser performance in the future." Enhanced and expanded PIB information is now available on www.magazine.org/PIB. Magazine Publishers of America is the industry association for the consumer magazine business.  Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers.  Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs based in Washington, D.C.