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Heidelberg Previews GRAPH EXPO: 110-seat Theatre Centerpiece

Press release from the issuing company

- World’s Largest Print Media Solutions Provider to Demonstrate Connected Print Environment - The centerpiece of the Heidelberg exhibit, Booth 1000, will be a 110-seat state-of-the-art theatre where guests can enjoy an interactive presentation that will address the revolutionary changes occurring in the industry. - The presentation, which will include cinematic and live components, will feature a 30’ wide projection screen. KENNESAW, Ga., Sept. 23, 2002 – With nearly a football field of space humming with the latest printing technology, Heidelberg’s presence at this year’s GRAPH EXPO and CONVERTING EXPO, Oct. 6-9, in Chicago, promises to be its most exciting to date. Fourteen Heidelberg presses – including sheetfed, web and digital – will be on display with more than 50 live demo jobs running. Equipment will be networked with new Heidelberg prepress workflow tools and integrated with new finishing equipment. "Our goal is to show printers how they can connect their passion for the art of printing with technology that creates a productive and profitable business," said Niels Winther, president of Heidelberg USA. "We will present solutions that are available now and adaptable to future business demands." Heidelberg Presentation Reflects Shifting Industry Paradigm The centerpiece of the Heidelberg exhibit, Booth 1000, will be a 110-seat state-of-the-art theatre where guests can enjoy an interactive presentation that will address the revolutionary changes occurring in the industry. "This year’s presentation will address a paradigm shift for the entire print industry and promises to generate lively discussion among the thousands of industry professionals attending the show," Winther said. The presentation, which will include cinematic and live components, will feature a 30’ wide projection screen. Heidelberg Continues Commitment to Education Heidelberg is living up to its reputation as a leading industry educator through free seminars, workshops and presentations being presented during the conference. A special Heidelberg Print Media Academy Pavilion will host respected industry experts presenting free seminars throughout each day of the show. Also daily, Solution Center areas located in the Heidelberg exhibit space will feature expert presentations to address the wide range of print industry business models and needs. "Heidelberg believes that the highest performing equipment should be operated by the highest performing talent," said Winther. "So we provide educational opportunities that help printers get the most from their equipment as well as help them operate efficient businesses." Heidelberg’s Exhibition Space Largest of Show With 38,000 feet of exhibition space, Heidelberg’s 2002 Graph Expo exhibit is the largest of the show. The space will be easy to navigate with clear signage, maps distributed in a variety of locations and a large second story balcony providing a bird’s eye view. "Heidelberg wants to create a dynamic and dramatic way of reaching our customers at this year’s show," Winther noted. "We have designed an exciting exhibition area that should really speak to a printer, communicating that Heidelberg understands their business and is their partner in building an optimal print operation." GRAPH EXPO and CONVERTING EXPO , this year’s largest national prepress, printing and converting trade show, is being held in Chicago at the McCormick Place South, Oct. 6-9. Heidelberg Graph Expo 2002 Stats: - Expected number of booth visitors: 35,000+ - Exhibition space: 38,000 square feet - Presses on display: 14 - Collective weight of machinery on display: 466,000+ lbs. - Tractor trailers needed for trade show equipment transport: 40 - Computer workstations: 70+ - Cable used for networking: 4 miles - Number of live demo jobs: 50+ - Main theatre seats: 110 - Main Presentation screen size: 30x10 About Heidelberg Heidelberg, the world's largest print media solutions provider, is headquartered in Heidelberg, Germany and employs approximately 26,000 people around the world. With over 400,000 presses installed at more than 240,000 customer sites worldwide, Heidelberg offers the printing industry's largest sales and support network, supporting an installed base of print media technologies in 170 countries. Today, Heidelberg is the only company in the industry that serves as a single source for both digital and offset printing solutions for its customers. Heidelberg develops and manufactures software, electronic prepress equipment, sheetfed, web and digital presses, as well as finishing solutions. The corporation's Digital Print Solution Center in Rochester, N.Y. designs and manufactures high-performance digital printing systems, workflow software for managing prepress and printing applications, high-quality scanners, and digital finishing systems. NexPress Solutions LLC, a Heidelberg-Kodak joint venture company, markets products manufactured by Heidelberg's Digital Solution Center. The company operates 18 sites worldwide and 250 sales offices, making it by far the largest sales and service network in the industry. For more information, visit our Website at www.us.heidelberg.com or call 1-888-472-9655.

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