VRMS and PreVision Marketing Rank as Two of World's Largest Software Companies
LIVONIA, Mich., Sept. 23 -- Valassis, the leader in marketing services and Connective Media, announced the inclusion of two Valassis companies on the Software 500, Software Magazine's list of the world's foremost software and services providers. These honors solidify Valassis' position as a premier provider of integrated marketing and technology solutions.
PreVision Marketing, Software 500 list veteran and developer of web-based CRM software suite PREVISIONWARE, rose from the previous year's rank of 480 to 474. Valassis Relationship Marketing Systems (VRMS), creator of CRM/loyalty marketing software products MarketEXPERT and TargetEXPERT, made its debut on the list at 459. Both PreVision and VRMS grew software/services revenue over the previous year by 50% and 30%, respectively.
"Although IT spending was slow last year, many software product and service suppliers did do well," says John Desmond, Software Magazine's editorial director. "CIOs and senior IT managers can peruse this yearly benchmark to see how their product and service partners fared. That's a valuable service."
The Software 500, published annually by Software Magazine, provides a comprehensive look at the software industry targeting enterprise IT organizations with software and services. The list includes both public and private companies, and ranking is determined by total annual worldwide software and service revenue for 2001. This year's list can be found in the summer edition of Software Magazine, or on the Web at www.softwaremag.com . For more information about Software 500 or Software Magazine, contact Joanne Wittren at [email protected]