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MPA Launches New Campaign on Advertising Effectiveness

Press release from the issuing company

NEW YORK, NY (October 21, 2002) — Magazine Publishers of America (MPA) launched a new advertising campaign today, which is part of a multi-faceted initiative by the MPA and its members to promote the vitality and effectiveness of magazine advertising. The announcement was made by Ellen Oppenheim, Executive Vice President / Chief Marketing Officer, MPA. The first ad features a success story from Volkswagen of America, an MPA Kelly Awards Grand Prize Winner, whose magazine ads not only reinvigorated interest in the brand but also increased sales. This is the first in a series of ads created by The Ryan Group that will roll out through 2003 and beyond. "Magazine advertising can be both artistically innovative and vastly effective in moving products and services," commented Ms. Oppenheim. "This campaign reinforces that magazine advertising works." In addition to running ads in several business publications, the MPA has also mounted a "Case Study Portfolio" section on the MPA website at www.magazine.org/casestudies. Advertising agencies and their clients are encouraged to submit magazine advertising success stories to the Portfolio, which houses a growing collection of ads from a broad range of categories.