Editions   North America | Europe | Magazine


HP Announces Impressions Program to Promote Digital Publishing Solutions

Press release from the issuing company

September 18, 2002 -- HP today announced that a special "HP Impressions" program has been established to promote the benefits of its digital publishing solutions, including HP Indigo digital presses, HP Designjet printers, and related workflow management products. The program kicks off with an ambitious nationwide truck tour targeted to printers, graphic design agencies, corporate enterprises and paper manufacturers. "The HP Impressions program is designed to show each of the communities in the digital publishing ecosystem – printers, agencies, and corporate enterprises – how they can improve their impressions, both figuratively and practically, by using our solutions and services," said Bill McGlynn, vice president, Digital Publishing Solutions, HP. The HP Impressions Road Show began September 9th in Kansas City, Missouri, and continues through summer 2003 with stops in Denver, San Francisco, Seattle, Los Angeles, St. Louis, Orlando, Miami, Houston, Chicago, New York and other urban centers that have been identified as the country’s largest print cities by the National Association for Printing Leadership. The interior of the tour’s custom-designed 18-wheel trailer truck has been reconfigured as a streamlined all-digital workflow environment with a wide range of printing presses and related equipment including the HP Indigo Press 1000, the HP Indigo Press 3000, HP Production Workflow and HP Custom Publishing Solutions. The new HP Designjet 5500, the first large-format device to offer direct file submission via the Web, will also be featured, along with the HP Designjet 50ps and HP Remote Proofing. "The purpose of the HP Impressions tour is to showcase HP products, technology and infrastructure that commercial printers can use to create, manage and publish digital content, and maintain their competitive edge," said Rick Mangold, general manager, HP Indigo North America. "It allows us to give firsthand demonstrations of the power of HP’s digital print technology, especially for short-run, on-demand jobs that require high quality color and variable data." Both the 6-color HP Indigo Press 1000 and the 7-color HP Indigo Press 3000 deliver rich offset-quality printing for applications ranging from direct marketing brochures to direct mail and catalogs. The HP Designjet 5500 gives print-service providers and graphics professionals speedy turnaround for large-format prints as well as excellent image quality. Designed for medium- and large-size commercial printers, HP Production Flow is an integrated, open software and hardware system that helps automate and manage the production workflow process throughout a complete print shop system, allowing printers to process more jobs and improve profitability. The HP Designjet 50ps and HP Remote Proofing let graphic designers and prepress professionals generate files with specific color profiles and print settings that clients or coworkers can print with the assurance of consistent color at any location. To visit the HP Impressions truck, please call: Retha Petruzates, Los Angeles, 310-902-1684. Robin Walton, Los Angeles, 714-747-9783 Jeff Rich, Chicago, 847-612-0720 Paul Carroll, Woburn, Massachusetts, 781-864-0170 Ray Fennelly, Woburn, Massachusetts, 603-682-4104 Additional information about HP products and services is available at http://www.hp.com. Photos available by request.