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WebWare System is First to Integrate with Adobe Photoshop

Press release from the issuing company

SAN FRANCISCO, Calif., Sept. 10 -- WebWare Corporation announced today the celebration of a milestone in network sharing: the first anniversary of the implementation of the advanced WebDAV and Adobe Extensible Metadata Platform (XMP) technology into its award-winning WebWare MAMBO enterprise asset management software. First announced at last year's Seybold 2001 Conference in San Francisco, the development made possible the seamless and transparent integration between WebWare MAMBO and the industry-leading creative tools from Adobe Systems Corporation. WebWare MAMBO 3.0, including its support for WebDAV and XMP, was honored in 2001 by the editors of Seybold Publications with a "Hot Pick." In 2002, the vision was realized when Adobe released new versions of WebDAV/XMP-enabled versions of PhotoShop, Illustrator, GoLive and InDesign. The result is an unprecedented level of rich media file sharing between WebWare MAMBO and Adobe products. WebDAV is an IETF-standard set of platform-independent extensions to HTTP allowing users to collaboratively edit and manage files from a remote server. XMP is an Adobe capability enabling Adobe application users to add metadata into the native Adobe files. "Similar to the way Adobe's PDF standard changed viewing of formatted documents, WebDAV technology and XMP have changed the way content creators view and integrate files into their workflow," said Carlos Montalvo, chief marketing officer for WebWare. "WebWare MAMBO users can now view virtually any asset type, including Adobe's proprietary files, via the Internet or an extranet. Adobe users have access to WebWare's full range of rich media assets, even in the midst of a creative session. The end result is that content creators can now access a greater selection of items, generating more multi-faceted works for business and media applications." The announcement was made during a press conference at the Seybold Seminar, held in the Moscone Convention Center. A product demonstration is available during the show at the Adobe booth, #1501. With WebDAV-enabled software, content creators using recent versions of Adobe's key products can access all rich media assets stored in a WebWare MAMBO repository such as video, audio, text, graphics and 3-D objects while they are actually working in that application. A Photoshop user, for example, could call up a still image stored remotely in a WebWare MAMBO secure repository, even if the actual repository was located halfway around the world. The initiative also uses the XMP standard to add user-defined, document-specific metadata to all files. When new assets are created in Adobe applications, user-defined document-specific metadata may be entered. When cataloged into WebWare MAMBO, the metadata is automatically attached. WebWare has worked closely with Adobe to assure the integration of both WebDAV and XMP standards to achieve the smoothest integration of digital asset management capabilities and rich media authoring. Both companies intend to collaborate on the expansion and proliferation of these two standards, including pursuit of significant joint revenue opportunities. The technology is available in both Windows and Macintosh versions, and in the current version of WebWare MAMBO V.3.2. About WebWare WebWare Corporation is the leading developer of enterprise media management software, with customers in entertainment and media, financial services, pharmaceuticals, consumer product goods and manufacturing. The company's flagship product, WebWare MAMBO, provides customers with a scalable and easily customized Internet-based solution for securely managing, sharing, and distributing media assets such as video, graphics, 3-D, and compound documents. Major clients include Boeing, Bristol-Myers Squibb, Charles Schwab, Harcourt, National Football League and Scripps Networks. WebWare MAMBO is available both as an on-site and fully secure outsourced solution. Founded in 1996, WebWare is a venture-backed, privately held company based in Sausalito, California, with additional domestic offices in New York, Boston and Los Angeles, and international offices in Europe and South America. For further information or a demonstration, visit www.webwarecorp.com or e-mail [email protected]