Ideal for Indoor and Outdoor P-O-P and Posters, New Color Laser Cardstock Can Be Printed with Standard Color Laser Printers and Withstands Environmental Abuse San Francisco, CA (September 9, 2002) -- At the Seybold San Francisco 2002 Conference, Booth #2235, today, Mitsubishi Chemical Media Co., Ltd. and Verbatim Corporation unveiled a new synthetic paper called Color Laser Card (CoLaCa) that is weather and water resistant. Ideal for point-of-purchase, indoor/outdoor poster and similar informational and promotional applications, CoLaCa stock withstands the rigors of wind, rain and sun but can be easily and economically printed using standard color laser printers. Developed to meet the fast turnaround, low-cost production requirements of the grocery, food service and beverage industries, the CoLaCa stock delivers true color printing while withstanding even the most severe environmental conditions. In addition, the new waterproof and UV resistant synthetic paper enables graphic and promotional designers to produce signs, posters and marketing materials that have superior color saturation and clean, crisp illustration reproduction. Mitsubishi's unique new stock was developed using patented coating/lamination formulas and bonding technology. The laminated coating was formulated to thoroughly impregnate and bond with the base paper stock so that it repels the elements including dirt, dust and ultra-violet rays. The sealed card stock remains stiff and unaffected even when it is immersed in liquid. Environmentally Resistant Available with a gloss or coated surface, the crisp white stock does not alter or affect the color graphics or images that were specified by the designer and artist. While delivering faithful reproduction of the artwork, the new synthetic card stock withstands constant exposure to the wind and sun. The CoLaCa stock delivers superior durability and can be written on using ordinary oil-based pens or today's leading color laser printers. The stock can be immersed in water for weeks without losing its body strength. "The new weather-resistant synthetic stock was initially developed to meet the unique requirements of the food, beverage and grocery industries," Jun Ishihara, product manager at Mitsubishi Chemical Media, commented. "However, graphic designers and printers are also finding other creative applications where printed material must withstand rough handling and the environment. It is excellent for posters in schools, government offices and businesses as well as hospitality menus, tent signs and other spot promotion because posters printed on CoLaCa stock don't have to be frequently replaced or displayed in protective covers. If the printed item is soiled or soaked, it can be easily wiped off with a clean cloth. In addition, the synthetic card stock is being used for general-purpose applications such as business cards and identification cards." Sizes, Formats To meet a broad range of promotional and informational card, poster and sign requirements, the CoLaCa stock is available in A3, A4 and B4 sheets as well as B2, B2 half, B6, B6 half, B7 and B8 formats. For business and office applications, the B5 - B8 formatted stock is produced with micro perforation to permit easy separation. Competitively priced, the CoLaCa stock is available through leading paper distributors and office supply outlets across the country. The weather-resistant card stock is part of Verbatim and Mitsubishi Chemical's complete family of imaging and data storage hardware, media and software product family. For samples and the names of local distributors and dealers, contact Verbatim Corporation, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188, FAX (704) 547-6609; or visit the company's web site at www.verbatim.com. Or, contact Mitsubishi Chemical Media at www.mcmedia.co.jp.