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AlphaGraphics Selects Printcafe, Over 300 Shops to Use PrintSmith ReportWriter

Press release from the issuing company

AlphaGraphics also agrees to provide Printcafe’s PrintSmith Site Storefront to franchisees. PITTSBURGH, PA (September 3, 2002) – Printcafe Software, Inc., the operating system for print, today announced that AlphaGraphics, Inc., [the leading print franchisor in the world, has committed to make the PrintSmith ReportWriter custom report generator a system standard for the more than 300 AlphaGraphics print shops worldwide. AlphaGraphics has also agreed to support and promote the integrated PrintSmith Site Web storefront for all AlphaGraphics franchisees. ReportWriter and PrintSmith Site are integrated add-on modules for the PrintSmith print shop management system. Report Writer provides PrintSmith users with greater visibility into their print business with enhanced custom reporting functionality. "This tool will assist our franchisees in better managing their business, and in maintaining our ISO 9000 standards," said Mike Witte, Chief Executive Officer of AlphaGraphics, Inc. "ReportWriter will allow us easy access to a host of information that will assist us in further refining our integrated marketing program." PrintSmith Site is a new catalog-based Internet application that allows data to be entered in a custom-configured Web site hosted by Printcafe and branded to reflect the customer’s company identity. Job details are automatically downloaded into the PrintSmith management system and email notifications are sent to the printer’s customer. For PrintSmith customers who already have a Web site, PrintSmith Site is designed to integrate seamlessly with the design and navigation of their existing sites. AlphaGraphics, Inc., headquartered in Salt Lake City, Utah, is the franchisor of AlphaGraphics Printshops Of The Future stores, the leading providers of print-related and digital publishing services for businesses worldwide. An early bird to technological transformations, AlphaGraphics researches, tests and evaluates the newest technology long before it is available in the marketplace. Through a comprehensive strategic planning process, AlphaGraphics identifies emerging trends and technological opportunities and makes profit-maximizing recommendations to its franchise network. "Over the past three decades, we've built a dynamic print franchise organization in the small commercial -/quick-print industry. With Printcafe’s PrintSmith ReportWriter and PrintSmith Site, we’re able to provide our franchisees with world class tools to better manage their business and to enhance their selling capability," said Witte. "Our adoption of PrintSmith provides a strong business foundation for our franchisors and allows e-commerce to play an increasingly vital role in our future." "The integration of our add-on modules, such as ReportWriter and PrintSmith Site, to our PrintSmith print management system extends the reach of the print management system, to create cost saving and revenue generating opportunities for our customers. PrintSmith Site makes it easier for customers to place orders and track progress. It enhances customer satisfaction and loyalty, while providing productivity improvements for the printer. ReportWriter provides the printer with a custom reporting capability that let’s them see their business more clearly, so they can analyze their performance and make better decisions to increase profits," said Mike McLain, Vice President of PrintSmith Sales and Operations for Printcafe. "AlphaGraphics’ evaluation and commitment is testament to the importance of an integrated solution." About Printcafe (www.printcafe.com) Printcafe Software, Inc. (NASDAQ: PCAF) is a leading provider of software solutions designed specifically for the printing industry supply chain. Printcafe’s enterprise resource planning and collaborative supply chain software solutions enable printers and print buyers to improve productivity and lower costs. Printcafe’s software solutions for the printing industry supply chain have been installed by more than 4,000 customers in over 8,000 facilities worldwide, including 24 of the 25 largest printing companies in North America and over 50 businesses in the Fortune 1000. About AlphaGraphics: AlphaGraphics, Inc. is the franchisor of AlphaGraphics Printshops Of The Future, the leading providers of print-related and digital publishing services for businesses worldwide. With presence in 15 countries, AlphaGraphics has more than 300 franchise locations throughout the Americas, Asia and Europe.

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