Broadford & Maloney Launches High-Impact Ad Campaign for SC Council
Press release from the issuing company
NEW YORK, August 7, 2002 — Broadford & Maloney Incorporated, the Greenwich, Connecticut-based advertising and public relations agency for The SC Council, an international association of supercalendered paper manufacturers, is launching a high-impact ad campaign targeting volume printed product users. The campaign focuses on the significant cost savings offered by SC paper, while delivering printed results comparable in quality to No. 5 LWC.
Commenting on the campaign, Mario J. Albanese, Executive Director of The SC Council, stated, "From all perspectives, SC paper provides printers and printing buyers with an important set of options and the flexibility to control costs at several points in the production and distribution process. It's an important message that we need to hammer home to publishers, catalogers, FSI media and every other volume printing buyer. We've turned to the Broadford & Maloney team for this vital assignment because they completely understand our products, our markets and our mission. They are launching a great ad campaign for us with creative that is right on the mark to get the impact and results that our members want."
Broadford & Maloney Inc. has been associated with The SC Council since 1986. The agency has worked closely with Council members during that time to develop and implement unique PR, advertising and educational communications programs including newsletters, seminars and printing guideline references that have sharply increased marketplace awareness of the benefits of SC paper. Today, SC paper is a major grade choice, and total North American consumption has risen from 300,000 tons in 1980 to well over 2 million tons annually, and is one of the industry's fastest growing paper grades.
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