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Ad Revenue Up 8.6% over July 2001: Total Number of Pages Hit the Plus Side

Press release from the issuing company

(New York, August 7, 2002) Total magazine advertising revenue for the month of July increased 8.6% compared to July of last year, closing at $1,129,948,932, according to Publishers Information Bureau (PIB). Ad pages for July totaled 15,125, up 0.5 % from last year. Year-to-date, advertising revenue closed at $8,832,741,748, a decrease of 0.3%, and ad pages were 120,607, down 8.6% over the same time period last year. July 2002 vs. 2001 Eleven of the twelve major advertising categories recorded positive dollar growth this July. Gains were most notable in Food & Food Products, Financial, Insurance & Real Estate, Drugs & Remedies, Apparel & Accessories, Home Furnishings & Supplies, Toiletries & Cosmetics, Retail, and Automotive. Losses were noted in Technology. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – July 2002 vs. 2001 Seven out of twelve major advertising categories sustained dollar gains for the year to-date comparison. These categories include Food & Food Products, Drugs & Remedies, Household Furnishings & Supplies, Media & Advertising. Losses were recorded in Technology, Financial, Insurance & Real Estate, Public Transportation, Hotels & Resorts, Apparel & Accessories and Retail. “The 8.6% rise in ad revenue, along with positive dollar growth in eleven of twelve major ad categories, are positive indicators,” noted Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. “In addition, ad pages were up 0.5%, which supports cautious optimism.”