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Time Inc. Division to Process 500 Million Documents Annually with Exstream

Press release from the issuing company

Dialogue Helps Time Customer Service Deliver Personalized Communications Eight Times Faster than Previous System August 5, 2002 -- Exstream Software, Inc. announced today that Time Customer Service (TCS), the magazine fulfillment center for the Time Inc. family of magazines, has chosen its Dialogue software to produce more than 500 million time-sensitive documents annually. TCS executes document creation and fulfillment for forty well-known magazines, including Time and People. TCS also manages five facilities involved in the mail processing, telemarketing, warehousing, and shipping of subscription-related materials for its magazines. Using Dialogue, TCS plans to increase the speed for creating personalized direct mailers, renewal notices, billing statements, and other customer correspondence. Dialogue's ability to efficiently handle high-volume and on-demand personalized document creation, its ease of use, and its capacity to acquire information from multiple data sources were major considerations in TCS's choice of Dialogue. “Quick document development and processing is critical to streamlined magazine fulfillment services,” said Terry Kaufmann, manager of applications development at TCS. “Dialogue allowed us to process 683 documents per CPU second versus only 83 documents per CPU second with our previous technology. Additionally, Dialogue's ease of use enables us to deploy staff of varying skill sets throughout our production facilities,” explained Wayne Coe, project leader of marketing and fulfillment systems at TCS. Dialogue's Dynamic Data Access module makes it possible for TCS to collect and update customer data from various sources, write reports, execute user-written routines and process transaction data in real time. This gives TCS the ability to incorporate personalized, full color messages and graphics—such as magazine rates or special premium offers—into various 1:1 direct mail pieces. Dialogue's “create once, deliver anywhere” capability saves TCS significant time and money by eliminating the need to change the application design to accommodate different print and electronic outputs. Additionally, Dialogue's robust content management increases TCS's overall productivity. “Time Customer Service's desire for a more efficiently run operation underscores their concern for meeting customer needs,” said Davis Marksbury, president and CEO of Exstream Software. “We are excited that Dialogue is helping TCS deliver fully personalized communications faster than ever.” Time Customer Service, Inc., a subsidiary of Time Inc., provides fulfillment services for a broad array of marketing partners in a variety of direct marketing businesses. TCS clients include many world-renowned magazines and publishers. Its fulfillment services range from retail back office to simple data processing; from traditional catalog to outbound telemarketing; from list management to cutting edge hybrid merchandise direct marketing. Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with the eGeneration through higher quality, fully personalized customer communications—delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, retail, and other industries benefit from reduced costs and increased revenue through improved customer retention and faster time to market.