Print Buyer Confidence Remains Low, Ad Agencies Rebound from April
Press release from the issuing company
Lexington, Kentucky, USA - May 5, 2001 - According to WhatTheyThink.com - Overall, confidence slipped to an all-time low with only 30% of print buyers saying they expect to spend more in the coming six months. 13% said they would spend less and a majority (57%) said their spending would remain the same. After last month’s dramatic decrease in confidence, the numbers remained relatively stable for May. Buyers predicting a decrease dropped from 15% in April to 13% in May. Buyers saying they will spend more dropped 2% from April to 30%.
Ad agencies, typically a key indicator in our monthly report, rebounded significantly from April. Only 39% of ad agencies said they would increase spending in April, down 17%. In May, 44% of ad agency print buyers said they would spend more on print in the next six months.
Buyers describing their spending on print as “over $50,000” annually had a confidence decrease of 4% to 35%. Large buyers (spending over $500,000) had the least change with 34% predicting an increase in spending, up 1% from April. The confidence level of large buyers remained steady after dropping 12% the previous month. Smaller buyers of print services (spending under $25,000) had the most change in May with only 19% saying they would spend more - down from 24% in April.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.