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Why Should Print Companies Sell Personalized Gifts This Holiday Season?

Press release from the issuing company

The word personalized means so much more when it comes to your customers. For businesses like yours, it might be the modification of products that you sell, but for them, it is the treasures with attached sentiments. For example, your customer would preserve a Personalized Holiday card with a customized message from their loved ones for years compared. Whereas mundane showpieces or flower bouquet might end up in trash bins in a couple of days!

That’s the power of personalized products. People value them more compared to non-personalized ones.

To prove this theory, I have the data to support me. According to the study by Deloitte, adding any form of personalization to your products may increase your ecommerce sales by 7.8%!

So, if you are still not convinced, here are some good reasons to add personalized gifts to your Print catalog!

01. They are not seasonal

The gifting market is large because it is not limited to festive seasons, but there are birthdays, anniversaries, weddings for which people spend thousands, and hence these products stay in-demand for the entire year!

And with personalized gifts, you are going one step further by allowing customers to personalize them. By integrating product designer tool to your online print store, you can let your customers design these products. This adds up to a unique experience and lowers their burden to find something unique for their loved ones. Not a bad deal at all!

To find more about it, join this Free webinar and learn how to level up your holiday game with personalized gifts.

02. Good ROI for your Business

Today with drop shipping, print on demand models, it is easier to add gifting products to your catalog. Moreover, it is inexpensive to start compared to other ones, because here you just need raw product inventory and product designer tool to get started with your online print store!

If everything is on track, you cover up your investments and win more customers with quality products and the right marketing strategy. For example, marketing your designs on social media may give you the desired results!

03. Gives you Loyal Customers

I still remember, I loved FRIENDS and the souled-store was a one-stop destination for all the FRIENDS inspired merchandise! Just like that, when it comes to gift items, if customers love your products, your business will soon become a brand. They will come again and again to your print store because the fandom, and desire to express their creativity will never go away. So, for you, it is important to retain them - with a great website experience, quality products, and on-time deliveries!

Over to you

This time, with the pandemic-driven air, it is more important than ever to stand out among competitors. Because this time customers will not buy impulsively unless you offer products that really add value. So, it is important to think smartly, adopt the new ways to stand out, and make this holiday season a successful one for your print business!


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