DAYTON, Ohio, Jan. 24, 2001 – In conjunction with The Reynolds and Reynolds Company (NYSE: REY), the National Automobile Dealers Association (NADA), today announced the release of the latest NADA management guide, The Internet, e-Commerce, and Web-Enabled Business. Reynolds served as the content and subject matter experts in the production of this guide.
The purpose of the management guide is to assist automotive retailers in using the Internet in order to be as efficient as possible in dealership operations. The information in the guide goes beyond the technology needed for creating strong e-business and focused on the underlying business principles and processes of using the Internet, e-commerce, Web-enabled business and other tools in the dealership.
"Over the past few years, auto retailers have been urged to invest in technology and take advantage of the Internet in order to succeed in today’s rapidly changing retail industry. Yet, e-business is not just about technology – it’s about creating a seamless online and off-line experience designed to cement stronger consumer relationships, generate more business, and create a more contemporary business model," said Lloyd "Buzz" Waterhouse, Reynolds’ president and chief executive officer. "This management guide will serve as a road map for retailers to help them successfully maneuver through the world of e-business. It will help them understand exactly what is required to achieve success with their current and future e-business investments."
The management guide is a practical view of the Internet and its impact on auto retailing, and offers NADA member dealers information and suggestions for incorporating the Internet into the business strategies of their dealerships.
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