Sponsored by Océ North America

Digital printing processes allow the document lifecycle to mirror the product lifecycle bell curve. For example, smaller volumes of marketing collateral may be required during product introduction, higher volumes during the growth and maturity stages, and smaller volumes again as product sales moderate. Book publishers can choose a short run for a promotional tour, higher volumes for the book release, and “books on demand” to avoid back order and out of stock situations.

Because quality no longer drives the workflow when making the choice to use digital printing processes instead of offset, the determining factors are more likely to be run length and processing costs. Determining those can be challenging to determine.

In this webinar we will learn how two print service providers decided when to move print jobs from one process to another. What costs – both in time and expense – do they factor in? Are there other considerations?