The 2010s could be thought of as “The Decade of Wide-format Printing,” as revolutionary technology advances made wide format a compelling business proposition for companies in a wide variety of markets, from commercial printers to photolabs, to copy shops, to traditional signmakers. As a result, we saw a wide format “boom.” But as the decade ended, expansion into wide format had slowed, and technology introductions became more evolutionary than revolutionary. The pandemic year of 2020 created a temporary spurt in demand for COVID and other related signage, but the post-pandemic years have returned us to our previous trendline. So, as we head through the 2020s, where does wide format stand? What are the opportunities in what has become a mature market?

On Wednesday, September 21 at 1 pm ET, join WhatTheyThink’s Richard Romano and IDC’s Tim Greene as they look back at 2022 and ahead to 2023 and beyond and identify some of the dominant and emerging application trends, new equipment releases, and opportunity areas for both those who are already producing wide-format and display graphics—and those who are still looking to.

What you’ll learn:

• The dominant and emerging wide-format technology and application trends.
• The top product releases of the past 12 months.
• Recent WhatTheyThink data on wide-format printing.
• IDC’s latest data on wide-format print providers.
• What 2023 is likely to hold for wide-format printing and producers of display graphics?

“The Graying of Wide Format” is the latest installment in WhatTheyThink’s monthly LunchNLearn webinar series.