Over the course of the 2010s, wide format and its related constellation of specialty printing applications have helped transform and revitalize the printing industry. As we head into the new decade, what’s the state of wide format? Is it a mature market, or is there still room for growth? It’s a crowded market—what are the opportunities for print businesses who have not yet added wide-format printing capablities? Is it too late to get in the game? For those who have, what are the growing applications, and what are some strategies for pursuing them?

Join IDC Research Director Tim Greene and WhatTheyThink Managing Editor Richard Romano for an informal conversation about where wide format is today—and where it’s going tomorrow. This 30-minute session will include a preview of WhatTheyThink’s Printing Forecast 2020, as well as some of IDC’s recent findings on the wide-format printing market.