WhatTheyThink

The Preference for Paper


Sponsored by Canon

Amidst all of the hoopla about digital communications, mobile devices and the resurrection of the 1970's "paperless office" discussion, there are still strong preferences for paper across many demographics and applications. In this session, Jim Hamilton, Group Director at research firm InfoTrends, joins Senior Editor Cary Sherburne for a lively discussion of recent research. This includes an InfoTrends study sponsored by the Envelope Manufacturing Association (EMA) about paper preferences for bills and statements and data published by Scientific American that show preferences for and benefits of information on paper. Join us for this session to learn more about how to position the value of print in an increasingly digital world.

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