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Color Your M&A Successful: Why Removing Subjectivity from Color Management Affects the Valuation of Your Business


Sponsored by X-Rite

As the printing industry continues down the consolidation path, many companies are choosing to merge, acquire or be acquired in order to bolster their market strength. There are many challenges associated with consolidating companies. Deals often look great on paper but unless proper attention is paid to the integration process, the results can be disastrous.

This webinar features:

Warren Werbitt, Founder & Fisherman, Pazazz Printing in Montreal, a communications company offering a full range of Cross Media Integrated (CMI) marketing solutions all centrally located in Montreal.  Werbitt has gone through several acquisitions and has implemented industry-leading color measurement and management strategies.

Paul Reilly, Partner, New Direction Partners. Paul was formerly the Chief Executive Officer, President and Chairman of the Board of Cenveo, Inc. He has as much or more experience with acquisitions as anyone in the industry, both from the perspective of the acquiring company and as a consultant facilitating mergers and acquisitions.

Peter Muir, President of Bizucate, a business development and marketing consultancy. Peter has extensive field experience in working directly with companies as a trainer and consultant. He is a well-known speaker at industry events and has a broad perspective relative to what works—and what doesn’t—in making a printing company successful.

Paul Biernat, Global Director of Operations, Graphic Measures (GMI). GMI certifies, monitors and measures the performance of packaging suppliers and helps brand owners control the variables through print facility certification and scientific, repeatable measurement of global packaging.

During the session, we will take a look at some of the factors that cause mergers and acquisitions to be successful – or fail, and identify some aspects of printing company mergers and acquisitions (M&A) that are often overlooked in the integration process, particularly focusing on the role an effective color management process plays.

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