WhatTheyThink

Herman, PODi and XMPie: Why Personal Videos Are the Next Generation in Cross Media


Sponsored by PODi

Personalized video is one of the exciting new technologies changing the face of cross media and as part of an integrated cross-media campaign was recently used to promote the PODi AppForum 2012.  It will be featured at PODi’s 2012 AppForum, along with XMPie’s PersonalEffect® Video, a new Adobe® After Effects® plug-in that finally makes these types of very engaging videos, and much more sophisticated personalized movies, possible with off-the-shelf software. We’ll have the chief architects of this program with us during this webinar session to explain both the creative & integration components and the technology side of the “Herman” campaign. (Try it at www.SparkNewIdeas.com )

Ben Dyon of DME Studios will discuss the importance of a great idea – a critical point missed by many marketers. Ben will explain how XMPie was used for the basic cross media framework and how the Flash personal movie is created. He’ll illustrate how important it is to use an Event Management Touch Point Process to manage a multi-part campaign for audience acquisition like “Herman.”

Larry Zusman of XMPie introduces the new PersonalEffect Video – what it is and how it enabled creating the “Herman” campaign without custom tools or programming.

Dave Erlandson of PODi will review the campaign objectives, audiences, channels utilized, expectations and first results.

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