Digital printing, specifically inkjet and toner technologies, have become mainstream in commercial printing, small businesses and home office printing. How will these technologies affect commercial printing in the future? What implications are there related to consumable costs, recycling, sustainability and the future of commercial printing?

To prosper in the printing, publishing, and packaging industries today means understanding and adopting new ways of producing printed materials that address market demands for:

• Faster production
• Shorter runs
• More color
• Variable data
• Quicker delivery times
• Higher quality
• Lower prices
• Sustainability

There is no question that the technologies being addressed today are going to satisfy these demands. Technologies include consumables with inkjet and toner being major components. Successful and profitable printing establishments across industry segments—commercial printing, newspapers, magazines, packaging, financial and legal printing, on-demand, variable data, in-plants, and others—will need to integrate inkjet and toner applications to their production mix or they will not survive. These technologies will also be the focus of new companies entering the printing industry for the first time.

Learn what the current trends and research is related to these technologies and how they will fit into current and future industry and consumer demands.

This webinar presented by a world-renown authority on the topic, Dr. Penny Bennett. Dr. Bennett will instill the foundation to get started in addressing the seven market demands listed. Each participant will be given the opportunity to receive a copy of professor Bennett’s book, “The Handbook for Digital Printing and Variable-Data Printing” from PIA for $20 (a 50% discount) and be entitled to one free consultation via email.