Sponsored by MindFireInc

Industry pundits have been telling print service providers for some time that they must make a transition to marketing services providers.  But what does that really mean?  How do you do it?  And if you make the effort, does it really make a difference?  This session features companies who have successfully made the transition and their leaders are willing to share the secrets of their success.  Find out if this is the right path for your business, and more importantly, get a good start on the ideas that will take you there.  If you are already in the game, chances are you can benefit from hearing about best practices from your peers.  Registrants for this event, sponsored by MindFireInc, will receive a free white paper on the topic.