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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: How PIA and Idealliance Collaborate for the Benefit of the Industry

How PIA and Idealliance Collaborate for the Benefit of the Industry

Published: January 10, 2017

Tim Baechle, Director of Global Print Media Markets and Technologies at Idealliance, joins Senior Editor Cary Sherburne to discuss how Printing Industries of America and Idealliance collaborate for the benefit of the industry. He also discusses the DNA and mission of Idealliance as it pursues its global objectives. He also outlines a new program call Brand Q on which the two organizations are collaborating.

 

Video preview: A

A "Changed and Augmented" Medium for the 21st Century

Published: January 9, 2017

Don't try to tell X-Rite's Shoshana Burgett that there's anything the matter with print. She'll set the record straight by pointing out that print has never been stronger as a medium for creating brand experiences. From business cards to grand format output, says Burgett, print has an enormous array of new applications that forge bonds between brands and the people the brands want to reach. And, it's not just ink on paper: the definition now includes printing on glass, ceramics, textiles, and other exotic substrates.

 

Video preview: Back to the Future of Print

Back to the Future of Print

Published: January 6, 2017

Frank and his students have been predicting the future of print for over 20 years. He shows us five books that students have produced as class projects, with one done in two weekends.

 

Video preview: Thomson Reuters Leverages Core Competencies to Drive Insourcing of Third Party Work

Thomson Reuters Leverages Core Competencies to Drive Insourcing of Third Party Work

Published: January 5, 2017

Tim Hughes, Director of Manufacturing Client Services for Thomson Reuters Core Publishing Solutions, explains how in-sourcing work has helped the company balance workload peaks and valleys. Insourcing now comprises about 20% of the company's revenues, with clients taking advantage of CPS's unique niche in black & white printing. Hear what Tim has to say about how insourcing work has benefited CPS business.

 

Video preview: Print and the Quest for Content

Print and the Quest for Content

Published: January 4, 2017

It's getting hard to think about marketing without also thinking about content: the practical, motivational, or just plain enjoyable information products that marketers increasingly rely upon to engage audiences with brands. Content marketing pro Michael Chase talks about where print fits into the engagement strategy. He says that in order to build successful "ecosystems based on content," it's necessary to operate like the protagonists of Moneyball—always with an eye on data analytics and the opportunities it reveals to make the most of the spend.

 

Video preview: What to Expect from the Printing Industries of America in 2017 and Beyond

What to Expect from the Printing Industries of America in 2017 and Beyond

Published: December 21, 2016

Michael Makin, CEO of the Printing Industries of America, shares the latest developments at the association and highlights where he plans to take the organization in the coming months. He highlights educational and certification opportunities offered by the association, as well as its role as the national voice for the industry on Capitol Hill.

 

Video preview: Frank's Chest of Gutenbergian Junk

Frank's Chest of Gutenbergian Junk

Published: December 20, 2016

Frank shows his collection of Gutenbergian souvenirs. He may be keeping the Gutenberg Museum souvenir shop in business single handed. If you're looking for a holiday gift to give Frank, may we suggest two tickets to "Gutenberg: The Musical."

 

Video preview: The Secret to Success at Shutterfly

The Secret to Success at Shutterfly

Published: December 20, 2016

Dwayne Black, COO of Shutterfly, talks about the key to success at the company. They are both innovators and fast followers. They know how to scale. They are focused on a single business. Hear what he has to say about the secret of their success.

 

Video preview: Making Packages Interactive and Informative

Making Packages Interactive and Informative

Published: December 20, 2016

Research indicates that 75% of U.S. adults and 87% of Millennials want to get more product information from packages and labels. But, the amount of printable "real estate" on them is limited and jealously protected by designers and marketers. This is a clarion call to make labels and packages interactive with the help of technologies that connect consumers with the information they want, says Michael Grady of Sgsco. He notes some of the possibilities and talks about why interactivity is worth the investment cost.

 

Video preview: Research results: The value of in-house creative services in a printing company

Research results: The value of in-house creative services in a printing company

Published: December 19, 2016

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, shares results of her research about printing companies offering creative services. She provides guidance for companies thinking about adding or increasing in-house creative services.

 

Video preview: Frank Rant Alert: Inkjet Printer Ink Packaging

Frank Rant Alert: Inkjet Printer Ink Packaging

Published: December 16, 2016

Frank goes on a rant about desktop inkjet printer ink packaging. He is so upset he does not notice the light, although it could be the heat emanating from his head.

 

Video preview: How Brands Are Using Emerging Technologies To Reach Consumers

How Brands Are Using Emerging Technologies To Reach Consumers

Published: December 15, 2016

Tod Szewczyk directs Leovative, the Leo Burnett agency's channel for keeping its clients informed about how brands are using emerging technologies to reach consumers. He points out that some of these solutions make good use of print as a bridge to the mobile experience and as a vehicle for calls to action. Szewczyk, a speaker at the IDEAlliance INKredible event, also mentions several technologies that he thinks Leovative's audience should keep an eye on in 2017.

 

Video preview: Xeikon's Fusion Technology Incorporates Digital Embellishment and Finishing

Xeikon's Fusion Technology Incorporates Digital Embellishment and Finishing

Published: December 14, 2016

Filip Weymans, newly promoted to the position of VP of Marketing for Xeikon, joins Senior Editor Cary Sherburne to discuss the vision for Xeikon's future, and how the company is enabling new revenue streams and enabling increased productivity for its customers. He discusses Xeikon's Fusion Technology that incorporates digital embellishment and finishing into a one-step inline process for digital printing and finishing.

 

Video preview: Why a Spectrophotometer is Critical to Good Color Management

Why a Spectrophotometer is Critical to Good Color Management

Published: December 14, 2016

Color Expert Dave Hunter from the Pilot Marketing Group explains how having the right tools, including controlled lighting and spectrophotometers, changes the face of color measurement. He reinforces that depending on ink density alone using a densitometer is not a good approach to color. His advice: Do it right the first time; don't risk rework that results in financial losses you can never make up.

 

Video preview: 3 Ways CHILI publisher can help grow commercial printing businesses

3 Ways CHILI publisher can help grow commercial printing businesses

Published: December 13, 2016

CHILI Publish CEO Kevin Goeminne talks about why offering online editing and publishing services can help printing companies generate new business and improve profitability. He identifies three ways commercial printers can leverage this software infrastructure to grow the business and increase customer loyalty.

 

Video preview: Getting to Color As You Imagined It According to the Experts

Getting to Color As You Imagined It According to the Experts

Published: December 13, 2016

Ray Cheydleur, X-Rite's Printing & Imaging Portfolio Manager and CGATS Chairman, talks about the importance of using embedded spectral values for color in all aspects of the workflow, from design through production. He also talks about how to ensure that specified colors are actually achievable on the target substrates and printing technologies.

 

Video preview: Ethan Goller from Structural Graphics on Interactive Print

Ethan Goller from Structural Graphics on Interactive Print

Published: December 12, 2016

Interactive print, as Ethan Goller describes it, is print that combines with other media to engage recipients in a variety of ways leading to a variety of outcomes. Goller, the president of Structural Graphics, notes that one way to make print interactive is to incorporate special effects such as sound, light, and video into the printed piece. The objective, he says, should be to create "a feedback loop of intelligence" that makes sales and marketing channels more efficient.

 

Video preview: Warren Werbitt - Called It the Way He Saw It

Warren Werbitt - Called It the Way He Saw It

Published: December 12, 2016

When we caught up with Warren Werbitt (Pazzazz) at IDEAlliance's INKredible event and asked him what he thought of the program, "wow," "superb," and "pretty amazing" were among his answers. He says that what he discovered about the synergies between print and other media will help Pazzazz send a more powerful marketing message to its customers. Werbitt's advice to print company owners who think they don't have time for intelligence-gathering opportunities like INKredible "If you sit at your desk and never go out, you can't learn, you can't grow, and you can't motivate."

 

Video preview: Blending Cloud Services with Color Management for Increased Efficiency

Blending Cloud Services with Color Management for Increased Efficiency

Published: December 12, 2016

At the recent PIA Color Conference, Senior Editor Cary Sherburne spoke with Steve Upton, President of Chromix, about the blending of cloud services and color management. Color monitoring in the cloud allows access from multiple devices and facilities for more consistent color communication. He describes how Shutterfly is using the Chromix solution in photobook printing.

 

Video preview: Mural Wall Printing by Zeescape

Mural Wall Printing by Zeescape

Published: December 9, 2016

An Australian company has developed an inkjet printing system that prints on walls — right, walls. Zeescape has created a new category of inkjet printer: wide format, flatbed, 3D, and now vertical.

 

 

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