Trish Witkowski, Chief Fold Fanatic for Fold Factory, talks to David Zwang about “embellishments”—people love them, but are often scared of them. There is a perception that “special effects” are only for special projects, and embellishment examples are often highly elaborate and aspirational. As a result, printers don’t often see how embellishments can be scaled down and used for more day-to-day print applications.
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