Frank talks to the extremely famous Daniel Dejan of Sappi at PRINT 19 about his travels, educating people about design, graphics, print, and a new haptics book he and Sappi are launching. They also discuss the challenges of designing for variable-data printing.
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Discussion
By David Avery on Oct 07, 2019
And the financial people need to understand that its cost per response - not cost per eyeball.
With targeting you can send fewer pieces and get more responses. Even though the cost per piece is higher, the cost per response is less.
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