Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Frank Looks at "Printing Outlook 2019"

Published on April 12, 2019

Frank talks about the new WhatTheyThink “Printing Outlook 2019” report. There are no leading indicators for the printing industry, government data need a lot of interpretation, and yet printers need insight in order to make intelligent business decisions. This report will give printers meaningful information on where the industry is—and where it may be going.


Purchase a copy of Printing Outlook 2019

         Email Icon Email    Reprint Icon Embed/Reprint



By Vincent Mallardi on Apr 12, 2019

Nice commentary as always,Frank. I have a different take not necessarily at odds with yours. Yes, there may be no leading indicator for print because print itself is a leading indicator. Before anything of value is added at the chain of GDP, paper or board must be manufactured, sequentially followed by packaging and collateral design, reproduction and assembly. Every industry buys print-related products from the lowest demand sector(sand and gravel) to the highest (packaged foods). And within each sector there is a range of marginal utility based on the size of each participant. Only at the end of the chain is the final GDP aggregate summation.

With respect to government data, it has never been useful because SIC (now NAICS) numbers are obsolete. Many long time companies are still using a letterpress designation; and newer entrants are filing as so-called print service providers which is, though erroneous, a post-manufacturing numerical designation. Add reseller distributors, brokers, agencies, strategic outsourcers, 3P logistics outfits and a myriad of other handlers of our medium and we find something remarkable: a relatively stable contributor to GDP in constant-dollar terms.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: EFI Focused on Green Printing for Textiles

EFI Focused on Green Printing for Textiles

Published: May 20, 2019

Adele Genoni, Vice President and General Manager of EFI Reggiani, talks with Senior Editor Cary Sherburne about EFI's sustainable approach to digital textile printing, from design through production and finishing, including two sustainable inks to cover virtually all fabric types.


Video preview: HP Enters the Textile Market with Stitch

HP Enters the Textile Market with Stitch

Published: May 20, 2019

Joan Perez Pericot, General Manager of the Large Format Graphics Division for HP, talks about the company's entry into the growing dye-sublimation-based textile printing market with HP Stitch.


Video preview: Frank Talks to Highcon's Christian Knapp

Frank Talks to Highcon's Christian Knapp

Published: May 17, 2019

Frank caught up with Christian Knapp of Highcon at the recent Canadian Graphic Arts show. Highcon is a pioneer in automatic creasing and laser diecutting.


Video preview: FESPA 2019 is All About Innovation

FESPA 2019 is All About Innovation

Published: May 16, 2019

Mark Hanley of I.T. Strategies talks about the vibrant digital print market represented at FESPA 2019 in Münich, Germany.


Video preview: KAO Collins Offers Specialized Inks for Almost Any Application

KAO Collins Offers Specialized Inks for Almost Any Application

Published: May 16, 2019

Kristin Adams, Marketing Manager for KAO Collins talks with Kelley Holmes about the company’s vast portfolio of inkjet inks. KAO Collins works with nearly 90% of printhead manufacturers to offer specialized inks for many different digital applications and customized solutions. The company most recently launched its LUNAJET water-based inks for flexible food packaging.


Video preview: Xante's En/Press Gives Customers More Mailing Options

Xante's En/Press Gives Customers More Mailing Options

Published: May 15, 2019

Rui Cardoso and Melizza van Gelderen take us on a tour of the Xante booth at Hunkeler Innovationdays, specifically discussing the new En/Press Digital Multi-Media Press for envelope printing.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved