When Launching a Business or a Product, Don’t Skimp on Marketing
Published on May 30, 2018
Mark Abramson, President of Printform Corporation, talks about his experiences in starting a business that produces specialty-printed products, as well as his efforts in helping other entrepreneurs launch wide-format, industrial, and other specialty products. He shares some pieces of advice for success, a key one being to invest at least as much in marketing as in any other part of the business.
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The Success of Roll-Fed Inkjet and Importance of Finishing
Published: August 15, 2018
Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.
The Ups and Downs in the Future of Print
Published: August 13, 2018
Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.
Frank Looks Back at—and Ahead to—Printing News
Published: August 10, 2018
Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.