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Sign Research Foundation Data: High Value for Sign Makers and Buyers

Published on April 11, 2018

Sapna Budev, Executive Director of the Sign Research Foundation (SRF), talks about the collaborative relationship between the SRF and the International Sign Association, and the value of the information gathered by the SRF. SRF research helps signmakers and sign customers navigate such issues as brightness standards and sign codes, calculate the ROI of a sign for a retailer, and determine the economic value of signage to a community.

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