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Frank: High Quality Printing Still Exists!

Published on January 26, 2018

Frank looks at some high-quality advertising publications and opines that fine printing still exists. He uses some ad pubs inserted in the NY Times and Wall Street Journal.

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By Gordon Pritchard on Jan 26, 2018

The word "quality" should be eliminated from the printer's lexicon. Using it more often than not actually creates a barrier to achieving the very goal it purports to define.

There is no “low-” or “high-end” printing. There is only one "end": meeting customer expectations. If those expectations are not met, the print buyer will go elsewhere and the printer will have nothing to print – and eventually will go out of business.


By Heather Wurzer on Jan 26, 2018

Dear Professor Romano,
While I agree with you on the use of the word "quality," - as it should be a given, - I have to respectfully take issue with your statement "There is no "low-" or "high-end" printing." As you well know... a printer is not a printer, is not a printer, is not a printer... ;-)
Keep the informative and entertaining commentary coming!
Heather W.


By Eddy Hagen on Jan 29, 2018

A very nice example of free, high quality magazines is the Delhaize Magazine in Belgium (Delhaize is the parent of Food Lion in the US). Food pictures that make you drool, beautiful print quality, nice layout, nice paper quality. It was the most read magazine in Belgium, with 2 181 500 readers on average (Belgium has about 11 million in habitants). And it is distributed in the supermarkets.

It is full of information about food and contains recipes, from haute cuisine to very easy and very cheap. It even contains tear of shopping lists for those recipes...

If you want to take a look at the content, layout, photography, typography: there is also an animated online version: http://nl.delhaize-magazine.be/delhaize-magazine35nl/p/5 (this is the Flemish version, there is no English version).


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