NPES President Thayer Long on Implementing its 2020 Strategic Plan
Published on October 12, 2017
Earlier this year NPES announced a strategic business plan with an ambitious new direction. WhatTheyThink spoke with Thayer Long to talk about its implementation and some the initial programs coming from the plan. These include a new data analysis platform and a partnership with the CMO Council to create a resource for brand marketers call the Brand Inspiration Center.
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Out of Stock
Published: January 18, 2019
Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.
Frank Books a Hotel Room
Published: January 11, 2019
Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.
Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo
Published: December 21, 2018
Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.
Cybersecurity in the Printing Industry
Published: December 20, 2018
Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.
Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet
Published: December 19, 2018
Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.