Print and Marketing: An Awesome Relationship
Published on July 18, 2017
Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.
To post a comment Log In or Become a Member, doing so is simple and free
Frank Tours the Museum of Printing
Published: December 15, 2017
Frank tours the Museum of Printing in Haverhill, MA - in an unusual manner. You have to see it to believe it.
Got Inkjet? Learn How to Evaluate, Optimize, and Grow It with Inkjet Insight
Published: December 14, 2017
Elizabeth Gooding, President of Inkjet Insight, talks about the new venture and the ways it can help inform those serious about inkjet about both devices, paper, software, and other equipment. The site brings a lot of information together in an easy to use way and Elizabeth highlights them.
The Advantages of Energy Curing Technologies for Package Printing
Published: December 12, 2017
David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.
How Digital Technologies are Impacting Package Printing with New Embellishment Tools
Published: December 11, 2017
Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.