Print: The Strongest Component of an Omnichannel Campaign
Published on March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.
To post a comment Log In or Become a Member, doing so is simple and free
The Success of Roll-Fed Inkjet and Importance of Finishing
Published: August 15, 2018
Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.
The Ups and Downs in the Future of Print
Published: August 13, 2018
Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.
Frank Looks Back at—and Ahead to—Printing News
Published: August 10, 2018
Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.
Dealing with Disruption
Published: August 9, 2018
Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.