Kodak at drupa: CEO Jeff Clarke Speaks Out
Published on June 2, 2016
Jeff Clarke, CEO of Kodak, explains what visitors to drupa will see at the Kodak stand, the 5th largest stand at the show. Kodak is making 20 new product announcements, reflecting its dedication to continuing to support the industry and help customers differentiate themselves, including improving environmental sustainability. He also discusses the upcoming sale of the company's PROSPER business.
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The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
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Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/
View the latest production inkjet news from Screen
Published: March 20, 2017
Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.
Print: The Strongest Component of an Omnichannel Campaign
Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.
Frank on Newspaper Business Practices
Published: March 17, 2017
We need newspapers and they need us. But some of their business practices could be improved. With declines in ad revenues, newspapers are raising subscription rates to stay in business.