Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Frank on Retail Magazine Prices

Published on May 13, 2016

Retail prices for magazines are going up as sales are going down. Frank paid over $10 for a magazine and still has not gotten over it.

Email Icon Email         

 

Discussion

By D. Eadward Tree on May 13, 2016

The usual magazine-industry name for these products is bookazine -- a portmanteau word that combines "book" and "magazine." They are not sold as part of a subscription, usually contain few or no ads, focus on a single topic, and are generally priced higher than ad-subsidized magazines. Sales of them have been growing for several years, to some extent crowding out sales of weekly and monthly magazine issues. The Dead Tree Edition blog has covered this trend in several articles, including this one: http://deadtreeedition.blogspot.com/2013/12/a-glimmer-of-growth-amidst-newsstands.html

 

By Joe Webb on May 17, 2016

Oh, Mr. Tree, aren't you the one with the big woids... "portmanteau" -- hmmm.... didn't a cruise I was on stop there? :) I've gotten some of the bookazines over time and can't say that I enjoyed them, especially since my expectations were low. Many of these are from some of the big-name magazine brands, and those expectations for what I was going to get was shaped by that. So if I did not subscribe to magazine A because I did not like its style, editorial thrust, or entertainment value, I found that the bookazine usually had the same characteristics I found unlikeable. Is there a bookazine brand that is not associated with with a regularly published masthead that stands apart from the others?

 

By D. Eadward Tree on May 17, 2016

Dr. Joe, I got the phrase "portmanteau word" from Lewis Carroll's "Through the Looking Glass." It's a favorite book of mine, which might explain a few things. Talk about augmented reality!

As for your question, there are some "zombie" brands like "Life" and "U.S. News & World Report" that no longer publish periodicals but still produce bookazines. "The Old Farmer's Almanac" publishes both bookazine and book editions of its annual publication. And there are at least a couple of companies that regularly churn out bookazines that have little or no publisher branding.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved