Pinky Gonzales, Director of Marketing at Digimarc, talks about how augmented reality increases the scope and value of print. He also discusses how invisible barcodes can reclaim the real estate now taken up by UPC codes.
WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free