Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Frank Talks Shake Shack Font

Published on November 13, 2015

The folks at Shake Shack have selected a sans serif font that goes beyond the umpteen sans serif fonts that already exist. Neutra is a geometric sans serif designed by an architect.

Email Icon Email         

 

Discussion

By Kevin Thomas on Nov 13, 2015

Nice, but the real question is when is someone going to create a sarcasm font...? :)

 

By Dov Isaacs on Nov 13, 2015

Au contraire, Frank! The London Underground does not and never has used Gill Sans. In fact it has used several generations of a font specially commissioned for it, “Johnston” named after Edward Johnston, the font's designer. Eric Gill was a student of Edward Johnson and worked on the font's development. Obviously, it did influence Gill's design of Gill Sans, but indeed, Johnston and Gill Sans are distinctively different fonts.

The current version of fonts used by Transport for London is “New Johnston.” Commercially, similar designs are available as ITC Johnston and P22 Underground. (At least a few years ago, you were able to buy licenses for P22 Underground as a souvenir at the London Transport Museum - guess what my souvenir was?).

To the topic at hand, though! Like Frank, I've never seen a Shake Shack – probably an East Coast / New York phenomena, but the upper case H, A, and K are very distinctive and provide a unique “look and feel” that other sans serif fonts don't have, similar in effect to what Johnston has done for the London Underground.

For my part, I'm glad to see such distinctive fonts used effectively in logos.

- Dov

 

By Frank Romano on Nov 13, 2015

Dov is right!

A spoken typo is a spypo.

 

By Eric Vessels on Nov 13, 2015

I've heard they did a sarcasm font (Sarcasma? Sarcastica? I forget). The problem was it was really hard to tell the difference from a regular font.

 

By Danny Justman on Nov 13, 2015

The architect's name is pronounced "noi-tra" not "nu-tra"
His son Dion corrected me when we first met!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Xeikon introduces their first UV Inkjet Label Production Printer

Xeikon introduces their first UV Inkjet Label Production Printer

Published: March 27, 2017

Xeikon was one of the earliest entrants into digital label printing with their electrophotographic dry toner based production systems. Since that time, others have entered the market with a variety of electrophotographic and inkjet technologies and products. Xeikon is now ready to take their expertise in label production systems to the next level with their first UV inkjet production printer offering.

 

Video preview: Guy Gecht on the State of the Inkjet Business

Guy Gecht on the State of the Inkjet Business

Published: March 27, 2017

Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.

 

Video preview: Global Graphics: Working to Support Industry Efficiency

Global Graphics: Working to Support Industry Efficiency

Published: March 27, 2017

Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved