Thought Leadership Video Series
Kodak's Brad Kruchten Talks Sonora Plates at Open House Event
Published on September 11, 2015
WhatTheyThink's Eric Vessels sits down with Kodak Print Systems President Brad Kruchten at a recent open house event to discuss the importance of the Sonora process free plate business to Kodak's print systems group.
WhatTheyThink recently attended a ribbon cutton open house ceremony in Columbus, Georgia celebrating the expansion of Kodak's plate manufacturing facility to include the Sonora line.
The expansion began in 2014 and includes 48,000 additional squared feet for the 750 foot Sonora line. Kodak has invested $28 million to bring Sonora process free plate manufacturing to North America, part of a strategy to make where sold.
We were able to get some details by sitting down with Print Systems President Brad Kruchten at the event, who shares not only the importance of this particular product to the Kodak print systems portfolio, but to the overall industry as well.
Columbus will now be the primary source for Sonora plates sold in the Americas and will add 40 jobs to the local economy. The event was attended by several local elected leaders as well as leadership from the local Chamber of Commerce.
The importance of this facility and Sonora plates was also demonstrated by the attendance of Kodak CEO Jeff Clarke, who along with Kruchten talked about the importance of process free plates and the Sonora product to Kodak.
Attendees were given a great tour along the new line with explanations of each step in the process of making the plates.
With this event, Kodak showed it's commitment to its 2,700 plus Sonora customers worldwide, and particularly those in North and South America who should be better served now that the manufacturing is located closer to home.
To post a comment Log In or Become a Member, doing so is simple and free
Is Your Tech Pack Smart Enough?
Published: March 19, 2018
Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.
The Amazing Story of Sandilake Clothing
Published: March 13, 2018
Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.