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Frank on Candidate Logos and Typography Choices

Published on July 10, 2015

Frank is running for president—just like everyone else. He examines the typography of some of the candidate logos, which are mostly sans serif. Only two are serif fonts. Lots of Avenir and almost no Helvetica.

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By John Galto on Jul 10, 2015

Avenir is just so plain vanilla and cheap; does that reflect poorly on the candidates that use it? Your old classmate Bernie Sanders get my vote for his logo. Why isn't there a Trump typeface? But all things considered Marco Rubio is the man of the Futura!


By Frank Romano on Jul 10, 2015

We need more type puns and jokes.

There is a font from Georg Trump called Trump Mediaeval and another called Trump Gothic Pro.

The serifs comb over the stem:)


By David Young on Jul 10, 2015

Roman(o) face font?


By Joe Webb on Jul 10, 2015

Tempus Romano should be what everyone uses :)

But I'll vote for the candidate who has the guts to use Comic Sans to put their entire platform in appropriate perspective. I might even vote twice.


By Frank Romano on Jul 10, 2015

Comic Sans Outline is a gutless typeface


By Jim Hamilton on Jul 14, 2015

Is there a font you would recommend that people use instead of Comic Sans if they want something that looks as if it were written on a chalk board?


By Frank Romano on Jul 14, 2015

Crayon Crumple is nice

Of course, my teachers were nuns with beautiful script writing on the blackboard


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