Frank Talks to Larry Zusman about Personalized Promotion
Published on February 27, 2015
Larry Zusman is a pioneer in variable data printing and has a lot to say about personalized promotion. Frank caught up with him in Boston in a dark hotel corridor.
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Brands Need to Get Personal
Published: August 20, 2018
Doris Brown-McNally of HP Graphic Solutions, talks about the top three ways to engage millennials and Gen Zers with brands, from personalizing a brand message to the use of augmented reality.
The Success of Roll-Fed Inkjet and Importance of Finishing
Published: August 15, 2018
Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.
The Ups and Downs in the Future of Print
Published: August 13, 2018
Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.
Frank Looks Back at—and Ahead to—Printing News
Published: August 10, 2018
Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.