Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Frank Visits X-Rite

Published on February 6, 2015

Frank visits X-Rite and talks about new color workflows with Shoshana Burgett. X-Rite/Pantone has done a great deal to help brand owners communicate brand colors.

Email Icon Email         

 

Discussion

By John Clifford on Feb 06, 2015

While this is interesting, packaging is usually dealing with spot colors where color control is easier than converting color spaces as is done in process printing. My recollection is that the original "rant" had more to do with the problems with color management and reproduction across multiple platforms such as proofing devices, presses, and the designer's monitors. Any good news on that front?

 

By Mike Strickler on Feb 06, 2015

I think you're right, John. The rant was about color management implementation in general, not the subset involved in reproducing spot colors. Frank seems correct when one merely observes typical CM implementation in most design studios and too many prepress departments, but the conclusion is wrong. We have had for some years all the tools we need to maintain consistent color appearance across multiple devices and from soft and hard proofs in design to final press output, all based in a common colorimetric language. The real question should be why these tools are so seldom correctly or consistently implemented.

 

By John Clifford on Feb 10, 2015

But from an educator's standpoint it's still an issue as to "what do I teach?" It's still the standard for advertising (as noted by Time, Inc's requirements) that ads should be PDF/X-1a. This standard does not allow ICC profiles or color management. Even when talking about going to press, some printers have fully implemented color management, while others haven't. And those that have implemented don't always do it correctly. So what do I tell students about how they should design and what they should expect? Always the dilemma.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

Video preview: A Look Inside the Kodak Booth at Hunkeler Innovation Days

A Look Inside the Kodak Booth at Hunkeler Innovation Days

Published: February 22, 2017

Randy Vadagriff, VP of R&D for Enterprise Inkjet at Kodak, gives us an overview of the Kodak booth at Hunkeler Innovation Days. Featured are the Prosper S-Series Imprinting System, the Prosper 6000C Full Color Press, as well as Ultrastream technology unveiled at drupa.

 

Video preview: Hunkeler Innovationdays: Off to a Great Start

Hunkeler Innovationdays: Off to a Great Start

Published: February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved