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Andy Tribute on Ipex

Published on April 4, 2014

Andy Tribute joins us from retirement to discuss Ipex, his local industry trade show. He discusses the challenges faced by Informa and how they transformed the event from a product driven show to a content-based show.




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By Cary Sherburne on Apr 04, 2014

Andy, nice to have you back, nice to see and hear you. We have missed your insights and opinions! Hope this is not truly your last gambit with WhatTheyThink!


By Gordon Pritchard on Apr 04, 2014

Totally agree with your impressions. IPEX was a very good event and it's a shame that the big vendors don't seem to have the innovative where with all to have a presence at the event in a cost effective manner- after all the very much smaller vendors and distributors (with their very much smaller budgets) seemed to have little difficulty in putting their wares on display.
I have a feeling that the big vendors didn't participate because they simply don't like the idea of prospects being able to walk across an aisle and make a direct comparison of competing offerings. They prefer to cocoon prospects in a demo facility cut off from competing offerings. Good for the vendor but not so good for the prospect.


By Henry Freedman on Apr 07, 2014

Good summary AndY, I too attend Ipex and spoke
at the World Print Summit as well as listened to sessions. Ipex was the world center for print knowledge the week it ran. Many presentations were top drawer and the ease as you stated of flowing in and out of the amphitheater design was excellent and hope we adopt something like this at a show in the US.
Nearly half of the people were from outside England and this was a very diverse group in the isles just like Drupa. Andy thanks for such great reporting.


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